Inhotim Escola is the public program from Inhotim Contemporary Art Museum. The public program’s objective is to achieve new audiences through knowledge in art and environment and disseminate the museum’s know-how. As it is a brand extension, the client expected an identity linked to the mother institution and still relevant with a personality of its own. The graphic language explored the range and inovation of the project, connecting these values to the essence of the museum: an ambitious institution in constant transformation. Further, it was also important to make clear other program features: innovation, mobility, expansion and convergence.
Developed at Hardy Design.
Creative Director: Mariana Hardy / Design: Gui Athayde